Upcoming Webinar Tuesday, October 27 2026
Live webinar

Private Business Valuation 101: Simplified

Private Business Valuation 101: Simplified webinar instructor Bill Dunn
Instructor

Bill Dunn

Live Session Details

Date

Tuesday, October 27 2026

Time

08:30 AM PDT | 11:30 AM EDT

Duration

60 minutes

Webinar ID

WEB2608062
Webinar content

Description

Overview

Understanding what a private business is worth is essential for business owners, lenders, investors, financial professionals, and advisors. Whether you're preparing for a sale, succession plan, ESOP transaction, loan underwriting, or strategic planning, a solid understanding of business valuation is critical. Yet, many professionals find valuation concepts overly technical and difficult to apply.

This practical webinar simplifies the fundamentals of private business valuation by breaking down the most common valuation methods into easy-to-understand concepts. Participants will learn how financial performance, cash flow, risk, growth potential, and market conditions influence business value, and how professional valuation experts determine what a business is worth.

Through practical examples and real-world case studies, attendees will gain a foundational understanding of valuation principles and the confidence to interpret valuation reports and make better financial decisions.

Why You Should Attend

Business valuation plays a vital role in mergers and acquisitions, lending, succession planning, shareholder transactions, litigation, tax planning, and strategic decision-making. Understanding the fundamentals allows business professionals to ask better questions, recognize value drivers, and make more informed financial decisions.

This webinar removes the complexity from valuation concepts and provides practical insights that participants can immediately apply in their professional roles.

By attending, you will learn how to:

  • Understand the basic principles of private business valuation

  • Learn the most common valuation methods and when each is used

  • Identify the key factors that increase or decrease business value

  • Understand how cash flow, earnings, and risk affect valuation

  • Interpret valuation reports with greater confidence

  • Recognize common valuation mistakes and misconceptions

  • Apply valuation concepts to lending, investing, succession planning, and business ownership decisions

Who Will Benefit

This webinar is ideal for:

  • Business Owners

  • CFOs and Finance Leaders

  • Controllers and Accounting Managers

  • Financial Analysts

  • Commercial Lenders

  • Credit Analysts

  • CPAs and Tax Professionals

  • Business Advisors and Consultants

  • Investment Bankers

  • Wealth Advisors

  • ESOP Professionals

  • Succession Planning Advisors

  • Anyone interested in understanding how private businesses are valued

Areas Covered in the Session

  • The Purpose and Importance of Business Valuation

  • Understanding Fair Market Value and Other Standards of Value

  • The Three Primary Valuation Approaches: Income, Market, and Asset

  • How Cash Flow, EBITDA, and Earnings Influence Value

  • Risk Assessment, Growth Expectations, and Valuation Multiples

  • Common Adjustments Made to Private Company Financial Statements

  • Understanding Discounts, Premiums, and Ownership Interests

  • Reading and Interpreting Business Valuation Reports

  • Common Valuation Mistakes and Misconceptions

  • Practical Case Studies and Real-World Valuation Examples

Instructor details

Meet Your Speaker

Bill Dunn

Managing Director

Perpetuate Capital

<p><strong>Bill Dunn&nbsp;</strong>is the Managing Director of Perpetuate Capital, where he helps business owners expand their impact through growth capital and transition financing within an ESOP structure.<br />
Mr. Dunn previously worked in ESOP transaction advisory as a Senior Associate at Prairie Capital Advisors. He also has a background in private equity as an Associate with Resource Land Holdings. Mr. Dunn began his career in M&amp;A advisory as an Analyst at Lazard and holds a bachelor&rsquo;s degree in finance from the University of Iowa.<br />
With Prairie Capital Advisors, a leading ESOP advisory firm, he worked on the 2023 Atlas awards winning ESOP deal of the year, Dental Designs. Mr. Dunn&rsquo;s M&amp;A experience includes advisory engagements with 3M, Levine Leichtman Capital Partners, and Heintz.</p>

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