Private Business Valuation 101: Simplified
Bill Dunn
Live Session Details
Date
Tuesday, October 27 2026Time
08:30 AM PDT | 11:30 AM EDTDuration
60 minutesWebinar ID
WEB2608062
Date
Tuesday, October 27 2026Time
08:30 AM PDT | 11:30 AM EDTDuration
60 minutesWebinar ID
WEB2608062Understanding what a private business is worth is essential for business owners, lenders, investors, financial professionals, and advisors. Whether you're preparing for a sale, succession plan, ESOP transaction, loan underwriting, or strategic planning, a solid understanding of business valuation is critical. Yet, many professionals find valuation concepts overly technical and difficult to apply.
This practical webinar simplifies the fundamentals of private business valuation by breaking down the most common valuation methods into easy-to-understand concepts. Participants will learn how financial performance, cash flow, risk, growth potential, and market conditions influence business value, and how professional valuation experts determine what a business is worth.
Through practical examples and real-world case studies, attendees will gain a foundational understanding of valuation principles and the confidence to interpret valuation reports and make better financial decisions.
Business valuation plays a vital role in mergers and acquisitions, lending, succession planning, shareholder transactions, litigation, tax planning, and strategic decision-making. Understanding the fundamentals allows business professionals to ask better questions, recognize value drivers, and make more informed financial decisions.
This webinar removes the complexity from valuation concepts and provides practical insights that participants can immediately apply in their professional roles.
Understand the basic principles of private business valuation
Learn the most common valuation methods and when each is used
Identify the key factors that increase or decrease business value
Understand how cash flow, earnings, and risk affect valuation
Interpret valuation reports with greater confidence
Recognize common valuation mistakes and misconceptions
Apply valuation concepts to lending, investing, succession planning, and business ownership decisions
This webinar is ideal for:
Business Owners
CFOs and Finance Leaders
Controllers and Accounting Managers
Financial Analysts
Commercial Lenders
Credit Analysts
CPAs and Tax Professionals
Business Advisors and Consultants
Investment Bankers
Wealth Advisors
ESOP Professionals
Succession Planning Advisors
Anyone interested in understanding how private businesses are valued
The Purpose and Importance of Business Valuation
Understanding Fair Market Value and Other Standards of Value
The Three Primary Valuation Approaches: Income, Market, and Asset
How Cash Flow, EBITDA, and Earnings Influence Value
Risk Assessment, Growth Expectations, and Valuation Multiples
Common Adjustments Made to Private Company Financial Statements
Understanding Discounts, Premiums, and Ownership Interests
Reading and Interpreting Business Valuation Reports
Common Valuation Mistakes and Misconceptions
Practical Case Studies and Real-World Valuation Examples
Managing Director
Perpetuate Capital
<p><strong>Bill Dunn </strong>is the Managing Director of Perpetuate Capital, where he helps business owners expand their impact through growth capital and transition financing within an ESOP structure.<br />
Mr. Dunn previously worked in ESOP transaction advisory as a Senior Associate at Prairie Capital Advisors. He also has a background in private equity as an Associate with Resource Land Holdings. Mr. Dunn began his career in M&A advisory as an Analyst at Lazard and holds a bachelor’s degree in finance from the University of Iowa.<br />
With Prairie Capital Advisors, a leading ESOP advisory firm, he worked on the 2023 Atlas awards winning ESOP deal of the year, Dental Designs. Mr. Dunn’s M&A experience includes advisory engagements with 3M, Levine Leichtman Capital Partners, and Heintz.</p>